‘Barça The Exhibition’ arrives in Guadalajara


The second leg of the Mexican tour can be visited until February 19, 2023.

Barça, The Exhibition is opening its doors today in the Mexican city of Guadalajara and will remain open until 19 February 2023. The exact venue is the exhibition hall in Plaza Patria, and the display offers the chance for fans to get a bit closer to the club, including a number of interactive experiences that replicate the feeling of really being in the Spotify Camp Nou and enjoying the thrill of match day.

Guadalajara is the second city to host the exhibition, following Monterrey, which hosted it from September 14 to November 6.

The traveling show was launched in Tel Aviv in July 2021, and before Mexico it passed by Dubai, always going down tremendously with Barça and football fans in general who visited.

Produced by FC Barcelona in association with events and entertainment company Proactiv, Barça, The Exhibition is in Mexico by the hand of Plan B, an international promoter with extensive experience in the Mexican market.

Bringing Barça to fans around the world

“Barça The Exhibition” is an experience designed using the most advanced technologies to appeal to Culers and football fans. Visitors move through nine rooms – and can follow an audioguide featuring a conversation between a grandfather and grandchild – to see the team’s sporting achievements, learn about the style of play, and obtain first-hand experience of the excitement at being pitch-side in the Stadium thanks to a 360º surround setting.

They can actively participate in interactive games in the “Play Barça” area and enter “Making History” – the hall of fame – where they can admire the trophies and Ballon d’Ors, as well as items used and signed by different Barça legends. The space was created in collaboration with the Barça Museum.
La Masia, the educational center for the Club’s playing style and values, also has its own space inside this exhibition. The technology there will enable visitors to feel part of the institution’s history, while other rooms will show and explain the playing style for which Barça is known worldwide.

Lastly, a futuristic space will show the Club’s current R+D initiatives, which include Barça Innovation Hub (BIHUB), a sporting innovation laboratory and knowledge platform aimed at improving sportspeople’s performance, and creating products and services that benefit society in general as well as the Club. Furthermore, the exhibition will have an official Barça store, with an expansive range of Club merchandising and retail items, as well as exclusive collections.

Source: Barcelona FC

The Guadalajara Post