OAXACA, Mexico — The vibrant colors, creativity, and deep-rooted traditions of Oaxaca began to blanket the streets of the state capital this week as the region officially kicked off its Day of the Dead (Día de Muertos) festivities. The celebrations commenced with the awarding of the 2026 Facade Decoration Contest and the inauguration of a monumental sand and marigold carpet in the “”Barrio Mágico”” of San Matías Jalatlaco.
Under the administration of Governor Salomón Jara Cruz, the state has launched a comprehensive cultural program designed to welcome both locals and tourists. These expressions of heritage aim to honor the memory of the departed while keeping Oaxaca’s unique cultural identity alive.
The Facade Decoration Contest saw participation from 27 local establishments—an increase of five from the previous year. The top prize was awarded to the Casa de las Artesanías de Oaxaca, which was recognized for its creativity and commitment to tradition. The winners received 50,000 pesos, with 25,000 and 15,000 pesos awarded to the second and third-place winners, respectively.
Guillermo Villanueva Reyes, a representative for the Casa de las Artesanías, expressed gratitude for the recognition. He noted that their design serves as a bridge between life and death, symbolizing the enduring faith in the memory of those who have passed.
Simultaneously, the Governor inaugurated a massive 10-by-25-meter carpet in Jalatlaco, crafted from sand and marigold flowers (cempasúchil). Created by nine members of the Colectivo Zapata, the work features symbolic elements including memory, territory, corn, flowers, and skulls, all designed to dialogue with Oaxaca’s historical and religious identity.
Fernando Beta, representing the Colectivo, shared his pride in the project, noting that the planning phase lasted a full month. He highlighted Oaxaca’s status as a global reference for tradition and invited the public to view the carpet from October 26 through November 3.
Beyond these specific landmarks, the state government has prepared more than 100 events to celebrate the holiday. This includes the opening of the “Flores que Guían el Alma” (Flowers that Guide the Soul) circuit, which will feature routes in the municipalities of San Jacinto Amilpas, San Antonio Arrazola, San Martín Tilcajete, Santo Tomás Jalieza, Teotitlán del Valle, Unión Zapata, and the Magic Town of Mitla.