In a recent appearance during the Assemblies in Defense of the Transformation and National Sovereignty, federal deputy Ulises Mejía Haro underscored the immense potential of the capital of Zacatecas to establish itself as one of Mexico’s premier tourism destinations. Addressing supporters in the neighborhood of Barbosa, Mejía Haro emphasized that the city possesses a unique combination of history, culture, and identity that can serve as a powerful engine for economic development and local job creation.
Zacatecas, whose historic center has been a UNESCO World Heritage site since 1993, offers an architectural and cultural richness that Mejía Haro believes is currently underutilized. He highlighted the importance of its iconic plazas, narrow alleyways, world-class museums, and vibrant cultural spaces. To truly elevate the city’s standing, he advocated for a comprehensive strategy that weaves together these assets with the city’s intangible heritage, such as traditional callejoneadas, local music, regional gastronomy, and artisan crafts.
The strategy proposed by Mejía Haro goes beyond merely attracting more visitors; it focuses on increasing the duration of their stay and ensuring that the economic benefits directly reach local families, restaurateurs, artisans, and small business owners. He noted that achieving this vision requires coordinated action between various levels of government and public institutions to prioritize public safety, enhance connectivity, maintain public spaces, and curate a permanent, high-quality agenda of artistic and cultural activities.
By professionalizing the tourism approach and better integrating the city’s deep-rooted traditions with modern promotional efforts, Mejía Haro believes Zacatecas can significantly improve its position in the competitive landscape of Mexican tourism. Ultimately, his proposal seeks to transform the region’s cultural heritage into a sustainable source of prosperity for the citizens of Zacatecas.
Source: https://heraldodemexico.com
