Constellation Brands, a leading U.S. brewery and distillery conglomerate, has announced a significant investment of over US$1 billion in Veracruz, Mexico. This move is part of the company’s broader strategy to expand its operations in Mexico, which has become a key driver of growth for its high-end beer portfolio.
The investment will fund the construction of a new brewery in Veracruz, designed to replace a previously planned facility in Mexicali, Baja California, which was canceled due to water rights disputes.
The Veracruz brewery is strategically located to leverage the region’s abundant water resources and skilled labor force. It also offers logistical advantages, with access to ports, railways, and highways that facilitate efficient transportation of products to the United States.
The brewery is expected to significantly boost production capacity, enabling Constellation Brands to meet the growing demand for Mexican beer in the U.S. market. Popular brands like Corona and Modelo Especial are among the company’s top sellers.
Construction of the Veracruz facility began in late 2023, with plans to initiate logistics tests by mid-2024.
The company aims to increase its export volume by 50%, reaching 600 million cases of beer annually. This investment underscores Constellation Brands’ commitment to Mexico as a cornerstone of its global operations and highlights the economic benefits of foreign investment in the region.
Source: OEM
