This joint work includes sports and advertising collaborations for both brands
San José del Cabo, Baja California Sur. The Los Cabos Tourism Trust and the American football team, the San Francisco 49ers, recently announced the signing of an alliance as a sports and tourism marketing partner, making the destination the favorite for players and their fans to spend their vacations.
This agreement seeks to bring the luxury experiences of Los Cabos to passionate 49ers fans around the world, a highly relevant tourism market in the San Francisco Bay Area. The collaboration includes the implementation of marketing strategies designed to capture the interest of Los Cabos’ core audiences, offering exclusive promotions that attract visitors, while reinforcing the destination’s presence in the Bay area.
The starting point was marked this October 29, during the game between the San Francisco 49ers and the Cincinnati Bengals, where Los Cabos had brand presence through digital signage in the stadium and digital, social and media assets.
At the same time, exclusive promotions were offered for 49ers fans to visit Los Cabos. Additionally, as a partner of Global Marketing Rights in Mexico, the collaboration will also be promoted through radio, television and social media, culminating in a first-ever youth football clinic in the community of Los Cabos.
Ryan Connors, senior director of the San Francisco 49ers, commented: “Los Cabos is one of the most fascinating and amazing destinations in the world, and this partnership will bring fans closer to resorts, entertainment, restaurants and beaches. Additionally, this partnership “It allows us to bring our youth football and wellness programs to the region, as we continue to engage and build relationships with our fans in Mexico.”
Rodrigo Esponda, director of FITURCA, commented: “We are excited to embark on this exciting journey with the San Francisco 49ers, whose team is at all-time high performance level.”
It is worth mentioning that the Bay Area contributes 27% of the visitors who travel to Los Cabos from San Francisco on international flights, with multiple direct flights available every day.
The San Francisco 49ers currently play in the NFC East division and have won five Super Bowl trophies. The franchise also has seven conference championships and 20 division championships and was the first major league professional sports team based in San Francisco for more than 75 years.
Source: Diario el Independiente
