NFTacos + Cerveza Victoria: The first digital collection of Mexican tacos


Only eight lucky winners will be able to own the NFTacos + Cerveza Victoria, which they can redeem for a year of free tacos.

International Taco Day, the coolest and most spoiled dish in our Mexican land, and Cerveza Victoria celebrates it big with the creation of NFTacos: the first digital Mexican tacos. 

For more than 6 years, Cerveza Victoria has set out to enhance the flavor of each region of our country, and to celebrate International Taco Day, it seeks to immortalize this iconic dish, taking it to places never before explored. The brand created eight NFTacos x Cerveza Victoria, representing Mexico’s most iconic tacos now in a digital world: Pastor, Suadero, Carnitas, Cochinita, Asada, Barbecue, Shrimp, and Venison. 

New technologies are the perfect opportunity to explore innovative ways of reaching consumers and Cerveza Victoria, as part of the celebration of International Taco Day, presents the first collection of digital tacos, NFTacos x Cerveza Victoria, which can be exchanged for a year of free tacos by participating in the dynamic that the brand has prepared on its social networks.

“This year we wanted to continue innovating and give a twist to the celebration of the taco to be able to go where we had never done before; Mexicans know that no matter where we go, we will always find a special touch and today with Cerveza Victoria we will go where we have never been before. We invite tacos and beers, on this plane, and why not? in the digital world, too. With this initiative, we celebrate something as Mexican as tacos from a digital level, a field that, without a doubt, we will continue to explore,” said Martín Raygoza, Director of Cerveza Victoria at Grupo Modelo.


In order to win one of the eight Cerveza Victoria NFTacos, all you have to do is go to the site, register and follow the steps, it’s that simple! They will be able to participate from today March 31 and until April 23, the day the winners will be announced. 

For more than 155 years, Cerveza Victoria has been the faithful companion of the coolest flavors in our country, forming part of the table of all Mexicans and today it celebrates International Taco Day in a unique way, making its way into the digital world to pamper their customers with the opportunity to win free tacos for a year. Do not miss the opportunity to be one of the winners and participate!

Mexico Daily Post