MONTERREY, Mexico – The state of Nuevo León has made a significant leap in the national tourism landscape, rising from 12th to 6th place in Mexico’s Tourism Investment Portfolio. This milestone, highlighted in the state’s Fifth Government Report, underscores a period of rapid growth characterized by infrastructure expansion, innovation, and sustainability.
The state’s portfolio now solidifies 52 major projects representing a total investment of $2.87 billion USD. Officials attribute this surge to the coordinated efforts between municipal governments, private companies, and service providers to diversify the state’s offerings.
Key Projects and Achievements
The report identifies several high-impact initiatives that have fueled this growth:
Global Sporting Events: Nuevo León demonstrated its operational capacity by successfully hosting four matches of the FIFA World Cup 2026 and the Fan Fest. These events generated an estimated economic spillover of $10 billion pesos and an 85% hotel occupancy rate on match days.
Digital Innovation and Experiences: The state launched the “Pasaporte Nuevo León” digital platform, which recorded over 268,000 downloads and 324,000 transactions. Additionally, the tourism offering was enriched with the Capital Bus, the Mural Cultural Route, and interactive guides.
Professional Training: Through CAPACITUR NL, more than 8,500 people received specialized training in online and in-person courses designed to elevate the quality of visitor services.
Global Connectivity: The state’s air network expanded to include 66 direct destinations (29 international and 37 national), facilitating travel from strategic markets, including North America, Japan, and South Korea.
Film and Gastronomy: The FILMA Nuevo León initiative managed over 60 productions, generating more than $18 million pesos in revenue. In the culinary sector, 10 Nuevo León restaurants were selected for the 2026 Michelin Guide, and the regional oregano received a Protected Geographical Indication (PGI) status.
By the end of July 2026, the state had hosted more than 1.8 million tourists, generating an economic impact exceeding $24 billion pesos. These results reaffirm Nuevo León’s commitment to professionalization, experience diversification, and sustainability, positioning it as a dynamic and competitive hub for international tourism.