MAZATLÁN, Mexico – The hotel sector in Mazatlán projects an occupancy rate of between 50% and 55% for this upcoming weekend, following the recent diversion of meteorological phenomena along the Pacific coast.

José Ramón Manguart Sánchez, president of the Tres Islas Hotel Association, explained that while the storm warnings caused a temporary pause in bookings and led some groups to reschedule their visits by approximately 15 days, individual negotiations between establishments and their clients have helped maintain tourist flow and reactivate demand.

“It is a normal behavior whenever a hurricane warning is issued; a pause in reservations occurs. However, once the contingency passes—as was fortunate in this case with the storm’s diversion—people begin to resume their usual pace of calls and bookings,” Manguart Sánchez stated.

Reflecting on the current year, Manguart Sánchez characterized 2026 as a period of significant challenges and atypical situations. He emphasized that the tourism industry is currently concentrating its efforts to maximize visitor traffic during the final stretch of the year.

Key strategic dates and events identified to boost performance in the fourth quarter include the long weekend of October 30 to November 2, the November 20 long weekend, and the upcoming Ciclotour and Marathon.

To counter growing competition from other destinations, the Tres Islas Hotel Association, in coordination with service providers and the Secretariat of Tourism, is maintaining an active promotion agenda. The strategy focuses primarily on the domestic market, which accounts for 97% of visitors to the port.

As part of these initiatives, a recent promotional caravan concluded in Culiacán, Los Mochis, Navojoa, and Hermosillo, with further visits planned for key markets such as Tijuana.

The hotel sector anticipates a significant influx of international tourism starting in November and December. This segment is expected to generate extended stays of four to five months in the city during the winter season.