Thunderkick Makes Latin America Market Debut with Rushbet Partnership in Mexico


Thunderkick has entered into a strategic partnership with Rushbet, aiming to broaden its presence in the Latin American market. As a result of this collaboration, Rushbet’s customers in Mexico can now enjoy a wide range of captivating slot games. Thunderkick, the acclaimed Swedish game studio, has been aggressively expanding its operations globally. In its commitment to delivering exceptional gaming experiences, the company has recently extended its reach to the United Kingdom and Germany.

Serving the Vast Latin America Gaming Market

Thunderkick is widely recognized for its exceptional games and enticing gaming incentives. The arrival of developer’s games in the Latin American market has generated considerable excitement, with many operators offering the best casino bonuses on Thunderkick games. Carnival Queen, Esqueleto Explosivo 2, and Midas Golden Touch are among Thunderkick’s popular games that have already made a mark in various markets.

Mexican players can now look forward to an expanded range of gaming options and a contemporary gaming experience of the highest quality. Thunderkick’s games are featured on over 500 websites, thanks to more than 100 B2B collaborations across 15 countries worldwide. Through substantial investments in product development and distribution, Thunderkick is poised to deliver its latest achievements to the Mexican player community starting this year.

Thunderkick Expansion Strategy

Thunderkick has been making strategic moves to expand its presence beyond Sweden, establishing partnerships with Interwetten and Jumpman Gaming, both serving diverse customer segments. These recent expansion efforts have been carefully chosen to foster the company’s upward trajectory and enhance its global influence. In 2022, the Swedish game producer strategically recruited talented individuals from renowned brands, particularly in commercial and product leadership roles, to support its growth ambitions.

Among the strategic hires made by Thunderkick, Joakim Renman stood out as a prominent industry expert with over 15 years of experience. Appointing him as the Head of Business Development exemplified the company’s strong commitment to achieving its ambitious expansion objectives without any setbacks. In a similar vein, Thunderkick has demonstrated a clear dedication to expanding its presence in the Latin American market. According to Fredrik Ekholm, the Head of Sales at Thunderkick, the company is excited about partnering with Rushbet, a highly reputable company in the region. Collaborating with such a well-established partner will facilitate the company’s entry and growth in the dynamic Latin American market.

A Deeper Focus On The Latin American Region

The Latin American market is one of the most promising locations for gaming companies. Countries in the LatAm region that have adopted firm laws for online casinos and bookmarkers have seen constant industry growth, while those that are planning to implement favorable regulations in the near future are expecting fast growth rates. Among these countries, Mexico stands out as a particularly promising market, attracting gaming brands like Coolbet. It has a population of about 120 million people and a mobile penetration rate of approximately 60%. It is also one of the region’s strongest economies.

Due to these factors, the interest of online gambling platform operators in the region is growing. Game studios are also establishing their presence there, and Thunderkick is capitalizing on the current market conditions. In Latin America, the Swedish company will face competition from renowned game producers like Microgaming, Playtech, Evolution Gaming, NetEnt, and Play’n Go. These well-known brands present significant competition for Thunderkick’s growth in Latin America. However, Thunderkick aims to become the dominant game studio in the region by implementing specialized market strategies that can attract a large number of modern gamers.

Regarding the expansion into Latin America, Ekholm expressed, “The LatAm market is not only a key focus for us, but this partnership will also enable more players than ever to enjoy our fantastic collection of games. We are eager to hear the feedback from Rushbet’s player base.”

Operators are adopting a strategic entry approach by conducting thorough market research and using consumer feedback as a valuable guide. This approach enables them to gain valuable insights and a deep understanding of the market, allowing for the customization of games to meet the specific requirements of Latin American players. As a result, this collaboration is expected to cultivate long-term loyalty among Latin American players.

Final Word

Thunderkick has entered the Latin American gaming sector. The Swedish studio is well-known for producing high-quality games. Even though the company has employed the partnership method, it still faces stiff competition from other gaming operators. To succeed in Mexico and the rest of Latin America, the company must remain attentive and competitive.

Mexico Daily Post