WHP Global, the parent company of Toys”R”Us, announced an alliance with the Mexican department store chain Liverpool to launch the toy brand in Mexico for the first time, through physical stores and e-commerce.
For Charles Johnson, general director of Liverpool International, it is a very loved brand around the world, so they are confident that it will become one of the favorites of Mexican families very soon.
“We are very proud to partner with WHP Global to bring the iconic Toys’R’Us to Mexico. At El Puerto de Liverpool we always seek to bring the best brands and products closer to Mexican families and we are sure that this new association will add value to them through new spaces and the best options and trends in toys”, he stated.
And it is that in recent years the toy store has experienced significant growth since it was acquired by the WHP Global group in 2021, in fact, it has doubled its presence during 2022 thanks to its deployment in the United States through Macy’s stores, as well as its recent launch in India, UK and Australia.
“The momentum continues with the launch of its ecommerce platform and the opening of the first Toys’R’Us boutique in Mexico, planned for the last quarter of 2023,” the companies said.
The agreement between WHP Global and El Puerto de Liverpool will contemplate the opening of multiple Toys”R”Us boutiques in strategic locations in the Mexican Republic, as well as a robust e-commerce platform of the brand.
Stanley Silverstein, commercial director of WHP Global, said that they are excited to arrive in Mexico with a great partner like El Puerto de Liverpool, one of the largest and most dynamic omnichannel retailers in the world.
“Toys’R’Us has been an authority on toys and games for generations for children and families around the world, and the expansion into Mexico marks an exciting new chapter in its history,” added Jamie Uitdenhowen, Executive Vice President of Toys’R’Us. toy firm at WHP Global.