Governor Alejandro Murat assured that currently tourism seeks unique experiences and that is what the magical towns represent for Mexico: a celebration of the diversity and greatness of each of the country’s regions.
Santa Lucía del Camino.— With the presence of authorities from the three levels of government this Wednesday began the “Tianguis de Pueblos Mágicos 2022”, which this year is based in Oaxaca and which broke a record in the number of tourism service providers who came from all over the country.
At the Cultural and Convention Center of Oaxaca (CCCO) , Governor Alejandro Murat Hinojosa and the Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, inaugurated the fourth edition of this event that until October 14 brings together the 132 towns that have this distinction “to promote the diversification of markets outside the country, explore new niches and position themselves in the preference of visitors from all over the world.”
According to official figures, there were 2,200 exhibitors who attended this meeting. Before them, Murat assured that currently tourism seeks unique experiences and that is what the magical towns represent for Mexico: a celebration of the diversity and greatness of each of the country’s regions.
“But at this moment I must refer to Oaxaca, because they are in a mystical state, and at the beginning of my administration we put forward three proposals: first, that there be more of Oaxaca in the world and more of the world in Oaxaca; Of course we plan to build the Oaxaca brand through these experiences and today I add the third, which is to live more of Oaxaca in Oaxaca, because as you have been able to verify, you can walk safely in our streets at any time. of the day and there is governability, and that is part of the fundamental equation to be able to enjoy our land”, said the governor in his inaugural message.
The governor also listed the benefits of the cultural, biodiversity, historical, craft, gastronomic and political wealth that the presence of Oaxaca has offered throughout history through its historical figures and sites of world interest.
The president also recalled that the inauguration of the Oaxaca-Costa highway and the expansion of the Puerto Escondido airport to make it world-class is near. “Enjoy Oaxaca because Oaxaca has it all and today the Oaxacan men and women receive you with open arms and welcome you,” concluded the governor.
During the development of the event, institutional videos were projected that showed the experience that can be lived and enjoyed by those who choose the Oaxacan entity or any magical town in Mexico as their destination, in which framework, the head of the Federal Government Tourism Secretariat, Miguel Torruco Marqués stated that the fourth “Tianguis de Pueblos Mágicos 2022” seeks to promote, disseminate and market these enigmatic towns in the country, where history, tradition, customs, folklore and mysticism are breathed, elements that make Mexico a destination with national identity.
“Undoubtedly, the natural, cultural and gastronomic wealth of the 132 magical towns has allowed them to position themselves among the preferences of national and world tourism eager for new experiences. The beautiful state of Oaxaca, the main producer of mezcal that enjoys the greatest ethnic, linguistic, flora and fauna diversity in Mexico, is the worthy venue to celebrate this important event of magical towns”, he said.
The federal official assured that this fourth edition breaks the record of the three previous editions, since it has the presence of 28 secretaries of tourism, 32 international buyers from the United States, Canada, Peru and Poland; 88 national buyers, 1,856 booth exhibitors and 1,545 confirmed business appointments, “actions that mark the success of this great national festival.”
Torruco also recalled that this 2022 marks the 21st anniversary of the emergence of the Pueblos Mágicos de México program.
As part of this inaugural event, the Governor of Oaxaca and the head of the Ministry of Tourism presented awards to three Oaxacan businessmen with a long history in providing services, and in the company of officials and businessmen who headed the presidium, they toured the stands of the tianguis as the commitment to consolidate a commercial exchange platform and promotion window for the 132 members of the Pueblos Mágicos program, through the exhibition of each one’s products and services; as well as inclusive events and access to the entire public and cultural and gastronomic exhibition.
From this last item, a pavilion was placed, where the presentation and offer of the traditional gastronomy of the states of the Magical Towns will take place, assembly of kitchens for 50 traditional cooks, with a capacity of 800 diners, area of tables with chairs, covered area with awnings and stage for artistic presentations.
Witness the signing of the Letter of Intent between the states of Northern Mexico
In parallel, the governor and the federal Secretary of Tourism also witnessed the signing of the Letter of Intent between the Northern States of Mexico, with the aim of joining efforts to establish the bases of cooperation in order to carry out the development and Execution of various promotional projects. In this regard, Murat stressed that Oaxaca supports this initiative that is committed to teamwork and the best interest of the Nation.
“This federalist act is consistent with the principles of cooperation between states, whose tourist activity is the engine of the economy and a source of development,” he said.
The states that signed this Letter of Intent were: Nuevo León, Chihuahua, Durango, Coahuila, Sinaloa, Baja California, Sonora, Baja California Sur, Tamaulipas and San Luis Potosí.
The inaugural event was attended by the Governor of Yucatan, Mauricio Vila Dosal; the municipal president of Santa Lucia del Camino, Juan Carlos García Márquez; the president of the National Network of Mayors of Magical Towns, David de la Peña Marroquín; the secretary of Tourism of Oaxaca and president of the ASETUR, Juan Carlos Rivera Castellanos; and the Undersecretary of Tourism of the Government of Mexico, Humberto Hernández Haddad.
Also, the senator of the Republic, Antonio García Conejo; the president of the Confederation of National Chambers of Commerce, Services and Tourism, Héctor Tejada Shaar; the general manager of the ADO Oaxaca Group, Eduardo Zarate Díaz; the Director of Corporate Communication and Public Affairs of Aeroméxico, Christian Pastrana Macia; and the general director of Mexico Unknown, José Luis Cachafeiro.