Jose Cuervo’s Becle expects a rise in prices in 2022 as demand and inflation go up


Mexican distiller Becle, parent company of the Jose Cuervo tequila brand, expects to raise prices in 2022 as both demand and inflation rise throughout the year, Chief Executive Officer Juan Domingo Beckmann said in a call with investors Friday.

Becle is an internationally renowned spirits company and the largest tequila company in the world.

What brands does Becle own?

Ready to Drink

Non Alcoholic




  • North American Whiskey.
  • Stranahan’s.
  • Tincup.
  • Pendleton.
  • Irish Whiskey.
  • Bushmills.
  • The Sexton.

Becle’s quarterly earnings, reported Thursday, jumped 72% to 1.6 billion pesos ($77 million).

($1 = 20.5075 pesos at end-December)


Mexico Daily post