Mercado Libre is the leading e-commerce platform in Mexico, since last year, at least 57% of the consumers consulted have made at least one purchase through the platform, above Amazon, Walmart, and Costco.
According to the Statista Global Consumer Survey, conducted on 2,064 people between 18 and 64 years old between July and September 2021, the platform of Argentine origin was the most used among Mexicans in the 12 months prior to the survey.
In second place is Amazon with 54% of the preference of consumers, followed by Walmart, which holds 37%.
A few weeks before the start of the most important sales days of the year such as Buen Fin, Black Friday, and Cyber Monday, Mexican consumers are waiting to take advantage of the promotions and discounts of these sales days at the end of the year.
In the survey, Liverpool and Coppel complete the Top 5 of the platforms preferred by consumers in Mexico to make their purchases online, a position in which each holds a share of over 25%.
On the AliExpress list, Sam’s Club and Wish each have a 12% share, slightly above Costco and Home Depot, who are at the bottom of the ranking with a share of just 10%.
Eight out of 10 will buy during Buen Fin
The National Online Sales Association (AMVO) estimates that of the Mexican consumers consulted, 82% are thinking of buying a product or service on the Good End.
The association carried out 359 complete surveys in different areas of the country to determine the incidence of purchase in the next big sale, in which 9 out of 10 potential buyers plan to purchase products and/or services using the digital channel at some point during their purchases during Good End 2021.
Meanwhile, at least three out of 10 potential buyers plan to purchase their items using only the online channel, the same proportion that stated that it will be the first time they purchase their purchases online.
Fashion, electronics, and household appliances are the categories with the highest demand, in contrast to musical instruments and financial services, which have the lowest interest.
In the Buen Fin, five out of 10 potential buyers plan to spend more online during their purchases in this year’s edition.