The Ministry of Tourism (Sectur) launched a crusade in collaboration with the private initiative so that small and medium businesses focused on tourism adopt digitization and with this, they can generate revenues of more than 13.1 billion US dollars in the next five years.
When presenting the National Crusade for Tourism Digitization in Magical Towns, Miguel Torruco said that this objective will be possible “because it is the new era of how to make reservations and close the final sale.”In order to activate the economy, we have to collaborate together. It is crucial to promote these alliances to promote reactivation and allow anyone to know the cultural richness that characterizes each and every magic town,” he stressed.
He explained that digital commerce went from 45 to 75%, which is why he explained that this effort “is the cornerstone” for the recovery of tourism since small and medium-sized businesses represent almost 86% of total tourism in Mexico and lack training and technological tools.
The initiative is promoted by private companies such as Google, Despegar, Rotamundos and Gueest , who will provide their digital solutions to all merchants, hotels, restaurants, and inns in the 132 magical towns so that they can adopt processes technologically and obtain greater benefits to position your brands and products in the most powerful search engine in the world.
He added that airlines and tour operators, as well as holding talks with telephone operators to bring the Internet closer to places where its full access is difficult.
“The National Crusade for Tourist Digitization in Magical Towns recognizes the need and the right of small and medium-sized hosting companies in these destinations to have such instruments to access other essential activities such as the promotion, marketing, and distribution of their products on platforms, social networks, and other elements ”, explained the head of the Sectur.