- The exhibition will be available until September 20.
- Each of the monumental hearts were intervened by local visual artists from the Magical Towns that make up the Central West Pact for Tourism.
- The main objective is to support the reactivation of the tourism sector at a national and international level.
Mexico City: Starting August 20, one of the most iconic national cultural exhibitions arrives at Terminal 2 of the Benito Juárez International Airport in Mexico City: “The Heartbeat of the Magical Towns of the Central West”, an initiative that, in In recent months, he has traveled to different states of the Mexican Republic.
This exhibition is due to the “Travel in Short” campaign of the Central West Pact for Tourism, an alliance that makes up Aguascalientes, Guanajuato, Jalisco, Querétaro, San Luis Potosí, and Zacatecas, states that have the firm objective of promoting regional tourism and adding efforts to reactivate the tourism industry in a coordinated and orderly manner.
The “journey” of hearts, which shows tourist attractions of the 34 Magical Towns of the 6 states, began at the beginning of March of this year and has already visited iconic places of these entities and, today, destinations are promoted in said CDMX International Airport.
In this venue, will be present -until September 20- 27 monumental hearts of the 34 that make up this exhibition. Each of the hearts were intervened by local visual artists to reach the hearts of the people and remind them of the benefits, wealth, historical legacy, roots, traditions, culture, gastronomy, and folklore that cities have.
The Magical Towns that are exhibited on this occasion are: Comonfort, Dolores Hidalgo, Jalpa de Cánovas, Mineral de Pozos, Salvatierra, and Yuriria, from Guanajuato; Sombrerete, Guadalupe, Jerez, Nochistlán, Teúl, and Pinos, from Zacatecas; Ajijic, Mazamitla, Mascota, Lagos de Moreno, San Pedro Tlaquepaque, San Sebastián del Oeste, Talpa de Allende, Tapalpa and Tequila, in Jalisco.
As well as the six Magical Towns of Querétaro: Amealco, Bernal, Cadereyta de Montes, Tequisquiapan, Jalpan de Serra and San Joaquín.
These hearts have a QR code that, when scanned by any smartphone, provides access to tourist information about the destination. In addition, the 6 states offer experiences for sale through experiencesmx.travel as part of their comprehensive promotion strategy.
This will definitely be a great opportunity for national and international travelers to learn more about the culture that is lived in the Central West region of the country and the tourist offer of these destinations.
We invite you to visit the microsite https://viajacentromexico.com/ to learn more information.
