Road tourism of fewer than 3 hours, the key to recovery says Visit México


Since March, the search for Mexican destinations and reservations has grown more than 300% compared to the same period in 2020; they are attracted to magical towns.

As the vaccination campaign in Mexico progresses, with approximately 32% of the population immunized at the moment, road tourism begins to gain more strength, especially that focused on visiting the 132 magical towns in the country.

Visita los Pueblos Mágicos de México ¡Te harán Feliz!
San Cristóbal de las Casas, Chiapas Foto: adiel_88_lara

“With regard to the search on the Visit México platform and social media engagement, today there is growing participation and interest in national tourism; especially in road tourism to go to visit the magical towns, to know destinations with short flights, meaning less than three hours. As the vaccination progresses, practically national tourism begins to take vacations today, ”explained Carlos González, general director of Visit México.

As of March 7, 2021, the search or reservations in Mexican destinations grew more than 300% compared to the same period of 2020, according to Sojern, a platform that collects data on reservations and tourist searches worldwide.

“The traveler is regaining confidence and with this, we are going to see a very positive economic recovery, in 2022 it will have to be consolidated and there will be a broad consolidation in reservations and searches that indicate that the situation is about to improve,” added González.

The manager emphasized that national tourism, in terms of economic benefit, represents about 80% and international, 20%; of the latter, 80% comes from the United States, which is why Visit Mexico will open a promotion office in New York, which it describes as “the big bet”.

Ecoturismo México: Izamal - Yucatán
Izamal Yucatan

“We know that destinations such as Cancun, Tulum, Bacalar, Riviera Maya, Cabo, Riviera Nayarit, and Puerto Vallarta are the dominant sun and beach destinations and in which we generate content and messages for the tourist offer. However, we are also very focused on creating content for magical towns and colonial cities, “he said.

Likewise, González explained that despite the fact that since the start of the current Visit México contract there has been no budget from the federal government, a “good job” has been done to promote tourism in the country, hand in hand with a program of 100% private investment together with brands.

Qué ver y qué hacer en Peña de Bernal sin gastar mucho | Querétaro
Peña de Bernal Queretaro

“The federal government does not have or had contemplated the investment, but we can add investments from the states and it is from the federal government. We have the support because we work hand in hand with the Federal Ministry of Tourism, they govern the country’s tourism policy and although we (are) in the digital aspect and in the tourism promotion plan, we have incursions in different media, countries, and others there is a joint work and we walk on many issues hand in hand “, explained the director of Visit México.

List of Magical Towns of Mexico


He had his first entry on the list in 2006 with Asientos, upstate. As of today there are 3 Magical Towns of Aguascalientes:

  • Calvillo
  • Real de Asientos
  • San José de Gracia

Baja California

One of the entities that have a single mention, which entered the list in 2012.

  • Tecate

Baja California Sur

Since 2006, the southern California peninsula entered the list, and six years later the state obtained its second and so far last appointment.

  • Loreto
  • Todos Santos


Palizada, Campeche

We had to wait until 2010 to know the first place in Campeche that was lonely until Isla Aguada joined in 2020.

  • Isla Aguada
  • Palizada


In 2003 one of the most popular destinations in the state, San Cristóbal de las Casas, was the first in the list of Magical Towns of Chiapas, the southern border state has added three more destinations since then.

  • Chiapa de Corzo
  • Comitan
  • Palenque
  • San Cristóbal de las Casas


The largest state in the country has three locations on the list.

Paquimé, a World Heritage Site, the most important of the archaeological sites of Chihuahua
  • Batopilas
  • Casas Grandes – It is located next to Paquimé, the most famous of the archaeological sites of Chihuahua .
  • Creel


Coahuila is the northern state of Mexico that has the largest number of Magical Towns, it began in 2004 and since 2012 it has managed to grow a lot thanks to its tourism promotion.

  • Arteaga
  • Candela
  • Cuatrociénegas
  • Guerrero
  • Parras de la Fuente
  • Melchor Múzquiz
  • Viesca


Colima was among the first entities to enter the Magic Towns program in 2002, but since then it has not increased its number of destinations.

  • Comala


Name of God, Durango

The list of Magical Towns of Durango began to be written in 2012, and grew with the 2018 generation of Magical Towns when a second place was included.

  • Mapimi
  • Nobre de Dios Mezcal Capitol


The state cradle of independence has obtained 6 entries, the Magical Towns of Guanajuato are among the most popular of the 132 that exist.

  • Comonfort
  • Dolores Hidalgo
  • Jalpa de Cánovas
  • Mineral de Pozos – Which seeks to be the first sustainable magical town .
  • Salvatierra
  • Yuriria – Which also counts as international recognition as a Responsible Destination .

Yuriria responsible destination


Like Colima, Guerrero debuted on the list in 2002 and his presence has not grown since then.

  • Taxco de Alarcón –


Hidalgo has the honor of having in its territory the first magical town in Mexico, Huasca de Ocampo, which inaugurated this project in 2001. Among its attractions are hot springs for which the state is famous.

Huasca de Ocampo is the first magical town in Mexico
  • Huasca de Ocampo
  • Huichapan
  • Mineral del Chico
  • Real del Monte
  • Tezocuautla
  • Zempoala
  • Zimapan


The attractions on the list of Magical Towns of Jalisco range from the metropolitan area of ​​Guadalajara to its mountains.

  • Ajijic
  • Lagos de Moreno
  • Mascota
  • Mazamitla
  • San Sebastian del Oeste
  • Talpa de Allende
  • Tapalpa
  • Tequila
  • Tlaquepaque

State of Mexico

Since Mexico City is the only entity without appointments, backpackers from the capital have their closest destinations in the magical towns of the State of Mexico.

  • Aculco
  • El Oro
  • Ixtapan de la Sal
  • Malinalco
  • Metepec
  • Teotihuacán
  • Tepotzotlán
  • Tonatico
  • Valle de Bravo
  • Villa del Carbón

Ixtapan de la Sal


In 2012 it had a great growth with four new locations added to the list.

  • Angangueo
  • Cuitzeo
  • Jiquilpan
  • Paracho – where the International Guitar Fair is held .
  • Pátzcuaro – First Magic Town to ban single-use plastics .
  • Santa Clara del Cobre
  • Tacambaro
  • Tlalpujahua
  • Tzintuzuntzan


It has one of the few places that lost the appointment, although the warning served to recover it just a year after losing it.

  • Tepoztlan
  • Tlayacapan


They inaugurated the list in 2001 with Mexcaltitán, but this place lost the appointment. In 2012 they managed to return to the list with another town and then Nayarit adds three more mentions, including the island that in 2020 finally managed to return.

  • Compostela
  • Jala
  • Mexcaltitlan
  • Sayulita

Nuevo Leon

Aqueduct of Linares, Nuevo León

It debuted on the list in 2006 and had to wait 9 years to get his second entry, today there are three magical towns in Nuevo León.

  • Bustamante
  • Linares – Where you can get to know the Linares Aqueduct and participate in its mystical nights .
  • Santiago


Its year was 2015 when four of his six destinations entered the list of Magical Towns of Oaxaca.

  • Calpulálpam
  • Huautla de Jiménez
  • Mazunte
  • San Pablo Villa de Mitla
  • Santa Maria Juquila
  • Teposcolula


One of the states with more options thanks to its enormous cultural heritage, the 10 magical towns of Puebla are divided into 11 municipalities, since the appointment of Cholula covers two locations: San Pedro and San Andrés.

  • Atlixco
  • Chignahuapan
  • Cholula
  • Cuetzalan
  • Huachinango
  • Pahuatlán del Valle
  • Tetela de Ocampo
  • Tlatlauquitepec
  • Xicotepec de Juárez
  • Zacatlán de las Manzanas


Querétaro’s first appointment came in 2005 and since then the state has accumulated a total of six destinations in the program.

  • Amealco de Bónfil
  • Bernal
  • Cadereyta
  • Jalpan de Serra
  • San Joaquin
  • Tequisquiapan – Which promotes sustainable tourism by protecting its natural areas .

Quintana Roo

Nature is the main attraction among the Magical Towns of Quintana Roo.

Women Island.  Author: Kleidy Yomara Cruz Ordoñes
  • Bacalar
  • Isla Mujeres
  • Tulum

San Luis Potosi

The state debuted on the original list of Magical Towns, and again had a presence among the most recent appointments, making it one of the few states that have the honor of both opening and closing the list.

  • Aquismon
  • Real de Catorce
  • Santa Maria del Rio
  • Xilitla


Since 2005, this state has added four destinations to the list of Magical Towns of Sinaloa.

  • Cosalá
  • El Fuerte
  • El Rosario
  • Mocorito


Magic Town of Alamos, Sonora

This state has two towns in northern Mexico, one for each decade in which the program has operated. Due to the limitation of the program, they created their local version, Los Tesoros de Sonora.

  • Poplars
  • Magdalena de Kino


The southeastern state is one of those that at the moment offer only one location to travelers.

  • Tapijulapa


Two of the oldest towns in Tamaulipas, which bring us closer to the colonial history of that state, are the ones that await tourists.

  • Mier
  • Tula


It is one of the smallest states in the country, but the Magic Towns of Tlaxcala are worth visiting, which are full of cultural offerings.

  • Huamantla
  • Tlaxco


Along with Morelos the other state where, despite the fact that a town lost the category, it was able to recover it later. Today there are six Magical Towns of Veracruz.

  • Coatepec
  • Coscomatepec
  • Orizaba
  • Papantla
  • Xico
  • Zozocolco de Hidalgo


Four of the most beautiful destinations in the Yucatan Peninsula are the ones that have won the category. It was the only state with two appointments in the last generation of towns.

  • Izamal
  • Mani
  • Sisal
  • Valladolid


We close the list of the Magical Towns of Mexico in Zacatecas, which since 2007 has managed to recognize six of its most beautiful places.

  • Guadalupe
  • Jerez
  • Nochistlán
  • Pinos
  • Sombrerete
  • Teúl de González Ortega
Magic Town of Guadalupe Zacatecas

How many of these Magical Towns do you know and which is your favorite?

Mexico Daily Post