The presentation of the 2026 Mazatlán International Carnival, “Long Live the Tambora,” which will take place from February 12 to 17, was held, highlighting this instrument as the central theme of this year’s edition, in recognition of its cultural and identity value.
Representing the Secretary of Tourism of the Government of Mexico, Josefina Rodríguez Zamora, the Undersecretary of Tourism, Nathalie Desplas Puel, led the presentation, accompanied by the Secretary of Tourism of Sinaloa, Mireya Sosa Osuna, and the Mayor of Mazatlán, Estrella Palacios Domínguez. Together, they emphasized that this tradition honors the identity of the port city and preserves the sound of the tambora as a living symbol of Sinaloan culture.
In this context, Desplas Puel emphasized that the Mazatlán Carnival aligns with the Mexican government’s vision of promoting development with well-being and shared prosperity. He recalled that, as Mayor Claudia Sheinbaum Pardo has stated, culture is a fundamental pillar for strengthening identity, boosting local economies, and projecting Mexico to the world—values that are fully expressed in this celebration.
According to estimates, the Carnival will allow for an 87 percent hotel occupancy rate, with an expected 92,000 tourists, who will generate an economic impact exceeding 1.1 billion pesos.
Likewise, a total audience of more than 1.26 million people is projected, which will generate an estimated economic impact of 1.209 billion pesos, directly benefiting service providers, businesses, creative sectors, and the cultural industry linked to the event.
Furthermore, to ensure a safe and orderly celebration, a special security operation will be implemented with the participation of 3,000 personnel from all three levels of government, including municipal, state, and federal authorities, reinforcing surveillance, citizen services, and civil protection efforts.
The Undersecretary emphasized that, “Mexico’s cultural wealth belongs to its people, and the Mazatlán Carnival is a living expression of this heritage that we must protect, celebrate, and proudly showcase.” She added that the tambora drum “has been the voice, memory, and pride of Sinaloa for generations,” which is why it constitutes an essential symbol of the Carnival.
Source: Grupo Imagen
