In the city of Tulum, Quintana Roo, a tortilleria has captured the attention of locals and tourists for its ingenious drive-thru service, a feature that distinguishes it and has generated considerable buzz on social media.
Creativity undoubtedly becomes a powerful tool to differentiate itself from the competition.
From product presentation to customer experience, SMEs can stand out through innovative ideas that surprise and delight consumers.
This can include everything from unique packaging designs to interactive events at the point of sale, creating memorable experiences that generate an emotional bond with the business.
This is where social media and digital platforms offer additional opportunities to showcase creativity and strengthen the image of a business.
@amaurycerino379 Ni en dubai hay tortillas asi jajajaja #popular #parati #tiktok #mexico🇲🇽 ♬ sonido original – El Amaury
In this sense, it must be taken into account that competition in this sector is broad, since Mexico produces and consumes mainly white corn; Around 22 million tons of this product are produced, of which 12 million are destined for commercial human consumption (mainly the flour and nixtamalized corn dough industry), around six million tons of the production are used for self-consumption by families, two million tons are used by the livestock sector; the rest is distributed between seeds, inventory losses and exports.
A man announced a tortilla shop in Tulum that has caught the attention of many due to its curious drive-thru service. Through TikTok, the user @amaurycerino379 shared a video where he shows the unique added value of this tortilla business: the simple but efficient possibility of buying from the car.
In the video, you can see how the man enters the establishment with his vehicle and buys his tortillas without having to get out of the car.
This innovation seems to be very uncommon, which has generated a wide variety of reactions among the platform’s users.
Users’ opinions have been mixed, with some applauding the convenience and efficiency of the service, while others express skepticism about the need for a drive-thru at a tortilleria.
So far, the video has more than 70,000 likes and 300 comments.
Source: Merca 2.0
