Wellness Tourism in Mexico: trends for the summer of 2023


Wellness tourism is a growing trend that involves traveling with the intention of improving one’s physical, mental, and emotional well-being. According to the Global Wellness Institute, wellness tourism is expected to reach $1.3 trillion by 2025, with more travelers seeking destinations that offer holistic and transformative experiences.

Mexico is one of the most popular destinations for wellness tourism, thanks to its rich culture, diverse nature, and ancient healing traditions. From stress-melting spa treatments to yoga retreats and meditation sessions, Mexico offers a variety of options for travelers who want to relax, recharge, and reconnect with themselves.

In this article, we will explore some of the wellness tourism trends that you can expect to see in Mexico in 2023, as well as some of the best resorts and destinations that cater to this market.

Trend #1: Policymakers realize the value of wellness

One of the trends that will shape wellness tourism in Mexico in 2023 is the increasing recognition of the value of wellness by policymakers and authorities. More and more destinations will want to position themselves as wellness hubs and attract travelers who are looking for health and well-being.

For example, the state of Quintana Roo, which includes popular destinations such as Cancun, Playa del Carmen, and Tulum, has launched a Wellness Tourism Association to promote its wellness offerings and create standards and certifications for wellness providers. The association aims to showcase Quintana Roo as a leading destination for wellness tourism in Latin America and the world.

Another example is the city of San Miguel de Allende, which has been named a World Heritage Site by UNESCO and a Creative City by UNWTO. The city is known for its artistic and cultural scene, as well as its wellness offerings such as thermal springs, organic farms, and holistic centers. San Miguel de Allende has also hosted several wellness events and festivals, such as the International Wellness Festival and the Mindful Travel Summit.

Trend #2: Wellness resorts offer personalized and immersive experiences

Another trend that will define wellness tourism in Mexico in 2023 is the demand for personalized and immersive experiences that go beyond the typical spa treatments and yoga classes. Travelers will look for resorts that offer customized programs that cater to their specific needs and goals, as well as immersive experiences that connect them with the local culture and nature.

For example, One&Only Mandarina is a luxury resort located in Monteon, on the Pacific coast of Mexico. The resort offers a range of personalized wellness programs that include consultations with experts, tailored treatments, fitness sessions, nutrition plans, and mindfulness activities. The resort also offers immersive experiences such as hiking through the rainforest, kayaking along the coast, horseback riding on the beach, and visiting local communities.

Another example is Sanara Tulum, an eco-retreat located on the Caribbean coast of Mexico. The resort offers a state-of-the-art yoga studio and a wellness center that focuses on traditional Mayan healing principles. The resort also offers weekly sound healing sessions, a gluten-free vegan-friendly menu, and opportunities to explore the nearby archaeological sites and natural wonders.

Trend #3: Wellness travelers seek diversity and adventure

A third trend that will influence wellness tourism in Mexico in 2023 is the desire for diversity and adventure among wellness travelers. Rather than sticking to one destination or resort, travelers will look for opportunities to explore different regions and landscapes of Mexico, as well as engage in adventurous activities that challenge them physically and mentally.

For example, Journey Mexico is a travel company that specializes in creating customized itineraries for travelers who want to experience the best of Mexico’s culture, nature, and adventure. Some of their wellness-focused trips include hiking through the Copper Canyon, biking through colonial towns, surfing in Baja California, diving in Cozumel, and camping in the Yucatan Peninsula.

Another example is Tierra Ventura, a travel company that offers adventure tours with a focus on sustainability and social responsibility. Some of their wellness-oriented tours include rafting in Veracruz, climbing volcanoes in Puebla, kayaking in Chiapas, and trekking in Oaxaca.


Wellness tourism is a booming industry that will continue to grow and evolve in Mexico in 2023. Travelers who are looking for wellness-focused vacations will have plenty of options to choose from, ranging from luxury resorts to adventure tours. Mexico offers a unique combination of culture, nature, and healing that makes it an ideal destination for wellness tourism.

Source: Forbes Mexico

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