Lightroom Presets: A Comprehensive Guide for Photographers

Photo by Nick Grant | Unsplash

Be honest: are you surprised at how beautiful the photos that bloggers and Instagrammers publish on the Internet look? We do! We also wondered for a long time why they didn’t spend hours on post-processing, because it took us so much time. However, the answer turned out to be very simple. These people use the best Lightroom presets for portraits to make their photos look stunning.

In today’s guide, we’ll tell you everything we know about presets. You will have a unique chance to learn what they are and how to use them. However, we will not offer our own variants, because there are a lot of them on the Internet. If you don’t want to spend a lot of time searching for the best Lightroom presets, then head over to Skylum’s blog. There you will find many options for a variety of situations.

What Is A Preset?

Before we begin to understand the question in detail, it is best to begin with a definition. So, presets are a pool of settings and filters that are applied to a photo. It is a set that must be preset in order to be called that. Otherwise, we will be talking about standard filters. The best Lightroom presets have two huge advantages:

  • Save your time. Now you don’t have to spend hours applying filters to pictures. You can open a list of presets and make a few mouse clicks. In the end, you’ll see how your picture will look after the changes.
  • Allow you to express your creativity. In addition to using ready-made sets, you can create your own. Be inspired and let yourself create!

Presets Types

They come in two types: mobile and desktop. 

  • Mobile ones are specifically designed for Lightroom Mobile CC, making it easy to enhance the appearance of JPEG images commonly captured by mobile phones like iPhones. 
  • Conversely, desktop presets are tailored for Adobe Lightroom Classic, a high-end photo editing software that necessitates a monthly subscription. They work best with RAW images or high-resolution JPEGs, allowing for rapid editing and consistent aesthetic application.
Photo by Augusto Lotti | Unsplash

How To Use Presets?

As we said, there is nothing complicated about it. All you need is a PC or smartphone and the Lightroom app. If you want to use the presets on your computer, just follow the simple instructions:

  • Start editing your photo using Lightroom’s Develop module.
  • Open the desired photo and head to the Presets panel situated on the left side of the interface. 
  • From there, choose the preset that you wish to use, and the app will immediately apply the corresponding filters and adjustments to your photo. 
  • You may then proceed to make further modifications and refinements to achieve your desired result.

As you can see, there is nothing complicated here. Try it and dive into a world of amazing filters and settings that will make your photos unique with the best free Lightroom presets.

How to Create Authorship Presets?

Crafting your personalized presets is an excellent strategy to enhance your productivity and streamline your editing workflow while attaining uniformity and coherence across your images. By creating ones that suit your editing style, you can significantly reduce the time spent editing each photo and produce a consistent aesthetic throughout your portfolio. Therefore, mastering the art of making your own presets can significantly improve your editing efficiency and allow you to achieve your desired outcomes quickly and effortlessly. What do you need to do to make it happen? Follow these simple steps:

  • If you want to create your own presets, start by editing a photo in the Develop module as you typically would. 
  • Once you’re satisfied with the adjustments and filters, move on to the Presets panel. 
  • Right-click on the panel and select the option to Create Preset. You can then give your preset a name and choose which adjustments and filters you’d like to include. 
  • Click the Create button to save your preset, and it will be accessible for future use. 

Sell the Fruit of Your Creativity

Of course, your creativity can be appreciated. And you even need to. Why not sell presets you’ve made yourself and be rewarded for your work? 

The first thing you need to think about is promotion. To promote your presets successfully, it’s essential to take a comprehensive approach that leverages multiple marketing channels. Here’s what you can do:

  • Create a website or landing page where you can showcase your works and provide detailed information about them. Optimize your website for search engines to increase visibility and traffic.
  • Use popular social media platforms like Instagram, Facebook, and Twitter to promote your presets. Share before-and-after images and engage with your target audience to build a loyal following. 
  • Collaborate with influencers and other photographers in your niche to showcase your works to their followers. This can help you reach a broader audience and build credibility.

Closing Thoughts

Lightroom presets can be used to apply a specific set of adjustments and filters to your photos with just one click. Whether you’re using pre-made presets or creating your own, they can help you achieve the desired look or style in your photos, freeing up time and energy to focus on the creative aspects of your photography. By using them, you can avoid the tedious task of manually adjusting every aspect of your photos, which can save you hours of editing time. Plus, presets can help ensure that your photos have a consistent aesthetic, which is important for photographers and designers who are building a brand or showcasing their work on a portfolio.

So if you’re looking to simplify your editing process and achieve a specific look or style in your photos, why not give Lightroom presets a try? They can transform your pics and help you elevate your craft to the next level.

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