Guadalajara brand strengthened to boost tourism in the region


Before prominent members of the tourism sector in Mexico City, the integration of the tourism brand “Guadalajara Guadalajara” was announced as part of the Tourism Trust of the Metropolitan Zone of the capital of Jalisco, whose main objective is to promote the flow of visitors, tourism and promote a renewed image of the destination.

On this adhesion of Guadalajara Guadalajara, Miguel Ángel Fong, president of the Guadalajara Metropolitan Area Tourism Trust, detailed the formation of this brand and the union of different sectors for the benefit of the city.

“Once again, Guadalajara shows unity between the private initiative, associations and the government to favor the promotion of our city, towards national and international tourists, favoring the flow of visitors and the economic benefit for each of its nine municipalities, which are El Salto, Guadalajara, Ixtlahuacán de los Membrillos, Juanacatlán, Tlajomulco de Zúñiga, Tlaquepaque, Tonalá, Zapopan and Zapotlanejo”, he commented.

The City Brand has become an element of identity and with the support of the Trust, it seeks to strengthen itself as a promotion and positioning tool for the capital of Jalisco, he added.

With this new stage of the brand, the aim is to highlight the avant-garde image that converges with the traditional elements that have distinguished Perla Tapatia, such as its folklore, tradition, gastronomy, charrería, mariachi music or the tequila industry, and generate a national impact. and international.

In this regard, Gustavo Staufert, general director of the Guadalajara Convention and Visitors Bureau, highlighted the importance of Guadalajara being a member of the distinguished group of cities belonging to the Best Cities Global Alliance.

“More than a badge, it is a responsibility to belong to this select club of cities specialized in Meeting Tourism, being on par with cities like Tokyo, Dubai, Copenhagen, Madrid, Vancouver, Dublin or Singapore is a great pleasure and represents the effort and the union of several sectors of the value chain in Guadalajara”, he pointed out.

“Guadalajara is already a reality in terms of meeting tourism in Mexico, not only because it has the necessary infrastructure of accommodations, restaurants and venues with the highest technology and capacity, but also because the connectivity offered by its international airport is unique, with routes direct routes to Latin America, the United States, and Europe with the recently inaugurated route to Madrid. This is how Guadalajara continues to grow constantly and adding more actors and actresses to the tourism promotion of one of the cities that has managed to merge two of its great characteristics, tradition and modernity”, concluded Staufert. 

Also present at the event were Nanyuki Grajeda, representative of the “Guadalajara Guadalajara” brand; Vicente Magaña, general coordinator of Economic Development of the City Council of Tlaquepaque; Alfredo Aceves, General Coordinator of Economic Development of the Guadalajara City Council; and Salvador Villaseñor, general coordinator of Economic Development of the Zapopan City Council.

The Guadalajara Post