Companies discover that the “woke” dream is a nightmare


They are discovering that disorder, resentment, and violence lie behind the progressive utopia

Large corporations are beginning to wake up from the “woke” dream and are encountering the nightmare of a more disorderly, insecure, and polarized country. However, the destruction that they themselves extolled will not be easy to reverse.

Let’s go in parts. Last year, in the framework of the presidential elections, what Time described (and celebrated) as a “behind-the-scenes conspiracy” between corporate America and left-wing activists was consolidated, to “oppose Trump’s assault on the democracy”. That is, to tip the balance in Joe Biden’s favor.

As part of that frenzy of manipulation, the unhealthy alliance of progress and the media ecosystem of the left took a couple of local cases of questionable police practices and turned them into a nationwide crisis. From traditional media and social networks; Companies, artists, and influencers turned the resulting demonstrations into a supposed anti-racist crusade.

When activism led to riots and widespread violence, that same alliance of left-wing media, companies, activists, and politicians chose to defend the violence and fell into absurd extremes. An example of this was that CNN headline about the “fiery, but mostly peaceful” protests in Kenosha, while their own cameras showed burning vehicles.

The great sign of this wave of demonstrations was the repudiation of the police departments, which were turned into symbols of “systemic racism”, which had to be fought by taking away funding. The shout “defund the police” emerged from the margins of the extreme left, became a “respectable” demand and was even financed by the big American companies, in their obsession to look “anti-racist” and to be fashionable.

Well, 1 and a half years later, they are waking up from the woke dream to the nightmare of reality.

American corporations wake up to a nightmare

The other great effect of the demonstrations promoted by the alliance of companies and left-wing activists was to legitimize the theft. In the eyes of millions of people, looting stores became a respectable act of “resistance” to the “economic violence of big capital.” Thus, another argument that for decades had been confined to the fringes of the radical left suddenly became a “mainstream” certainty and an ideal pretext for crooks to renovate their wardrobe.

However, when the legitimization of the theft is added to the delegitimization of police work, the inevitable result is a drastic increase in crime, and specifically in theft from retailers. The robber mobs that organize to empty entire stores in California are the most dramatic example of this phenomenon, but they are not the only ones. Nationwide, 69% of retailers saw increases in theft.

This problem is reaching a critical point for an industry that is already in a race against the tide in its competition with Amazon and the giants of online commerce. The entire retail industry is reeling, shaking the 42 million jobs directly or indirectly related to it.

For this reason, with a stench of despair, on December 9 the Retail Industry Leaders Association sent a letter to the leaders of the House of Representatives and the Senate, expressing their concern “about the growing impact that organized crime against commerce retailer generates in the communities we proudly serve ”.

In particular, they are concerned that thieves are using the internet to sell what they take from stores. It is no longer the old scheme based on squandering what was stolen from pawn shops on a small scale. Now criminals steal en masse and sell on a large scale.

To stem the wave, retailers support the Integrity, Notification and Fairness in Online Retail Marketplaces (INFORM) for Consumers Act, a bipartisan initiative that seeks to “protect families and communities from the sale of illicit products” by promoting transparency in markets. to stop the sale of counterfeit and stolen products.

Ironically, many of the companies that signed this letter, including Nordstrom, Target, and Levi Strauss, have directly supported groups such as Black Lives Matter, the National Urban League, the Equal Justice Initiative, and the ACLU, which fueled the climate of disrepute in the US. police, the weakening of the authorities, and legitimation of the disturbance and theft.

It was all fun and games when that circus of riots and radical slogans served them to support the “conspiracy” (in Time’s words) against Trump. Well, now Donald is very comfortable in Mar-a-Lago, preparing his 2024 presidential campaign, while large companies face the reality of an increasingly complicated scenario that they themselves financed in order to appear good wave.

American corporations indirectly financed the anti-police movement.  Now they begin to suffer the consequences.  Image: EFE / EPA / EUGENE GARCIA
American corporations indirectly financed the anti-police movement. Now they begin to suffer the consequences. Image: EFE / EPA / EUGENE GARCIA

The moral of the story

The lesson of the case, which corporate America and moderate Democrats will have to understand little by little, is that the Woke “dream” is a nightmare of disorder, resentment and violence, which not only goes against Republicans and conservatives but which is also being launched against “liberal” companies and media.

To give a couple of examples, the attack on the CNN offices in Atlanta or the robberies of the Nordstrom stores in California was not a simple coincidence. Rather, they are the normal and inevitable consequence of the hate and resentment narrative encouraged by the radical left, now disguised as postmodern diversity. Straining the colored flags, the discourse of “deconstruction” continues to imply the same consequences of violence, destruction and disorder, which devours in the first place the useful fools who supported them from the progressive bourgeoisie.

Will they understand in time? The change, of course, announced in matters of public safety by the mayor of San Francisco and the triumph of Eric Adams in the elections for mayor of New York seem to indicate that at least one bloc of the Democratic Party is emerging from the bump of woke madness and American corporations will have to do the same. Otherwise, they will be increasingly limited by the progressive mobs among their employees and by the consequences of the Woke disorder in the streets, a nightmare that they made their own bed for.

Gerardo Garibay Camarena, is a doctor of law, writer and political analyst with experience in the public and private sectors. His new book is “How to Play Chess Without Craps: A Guide to Reading Politics and Understanding Politicians” // Gerardo Garibay Camarena es doctor en derecho, escritor y analista político con experiencia en el sector público y privado. Su nuevo libro es “Cómo jugar al ajedrez Sin dados: Una guía para leer la política y entender a los políticos”


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