Puerto Vallarta reinforces promotions in key markets

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With a view to boosting the arrival of travelers in the coming months, long weekends, holidays and the end of the year, Puerto Vallarta reinforced its tourism promotion strategies in key strategic markets.

The Puerto Vallarta Tourism Promotion and Advertising Trust (Fidetur) reported that after a successful summer season, they are now focusing on national and international emitting cities.

Since last month, promotional actions began in the Bajío area, which included Aguascalientes, San Luis Potosí, León and Querétaro.

Fidetur Puerto Vallarta also had a presence in Mexico City by participating in IBTM Americas, where it held 80 business meetings to promote the meeting industry in the destination.

In addition to the meetings with partners in the capital of the country, they had contact with experts from other regions of the country, the United States and Canada.

At an international level, Puerto Vallarta resumed its face-to-face actions during the ASTA Global Convention 2021, of the American Society of Travel Advisors, where the destination’s news and products were shared with US travel advisors.

It is also scheduled to participate in the GTM West to be held in Tucson, Arizona from September 17 to 19, to strengthen alliances with travel agents in the destination.

Puerto Vallarta has a high expectation of tourist arrivals in the coming months. During September the arrival of 1,300 air frequencies is expected, operated by six national and nine international airlines.

Regarding hotel occupancy, peaks of 50 percent have been reached on weekends and oscillating between 35 and 40 percent during the week. Carnival Panorama will continue with the arrival of cruise ships the rest of the year with 70 percent capacity.

According to Booking, Puerto Vallarta is in the preferences of travelers with 26 percent; while PriceTravel highlighted the increase in sales that the Mexican Pacific destination had this summer. 

Source: nitu.mx

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