Meet the Chiapas ingenious women who designed the dresses for ‘Cruella’


Definitely, the film Cruella is becoming a favorite with the public, not only because of the incredible performance of Emma Stone, but also because of the impressive costumes that the actress used throughout the film.

Jenny Beavan was in charge of designing all the costumes for the film, but she did not make each skirt, coat and jacket alone, but asked for help from a Mexican sewing workshop. You definitely have to meet the people in charge of creating these incredible outfits.

Jenny Beavan did an excellent job

Jenny Beavan holding her Oscar statuette

Of course, Beavan’s designs would be unique, since in his career there are already two Oscars for best costume, but his inspiration did not come alone. Because she lived in the 70s, she managed to convey the essence of the fashion of those years with her outfits. However, she gave it a futuristic, revolutionary and quirky touch so that in this version, Cruella became iconic.

The feeling is that Estella would have gone to vintage clothing stores on London’s Brick Lane when it was a second-hand clothing market. Designers like John Galliano and Vivianne Westwood, also Dior and Balenciaga were part of my inspiration.

About 50 different pieces were made just for Emma and 33 for the Baroness

Baroness of Cruella wearing a pearl-colored dress

To choose Emma’s nearly 47 outfits, she and Jenny worked together, spending hours in the actress’s kitchen trying on different pieces and looks to create the perfect character. Then they made the selection of the baroness’s wardrobe, who wore about 33 different outfits .

Emma Thompson has an amazing figure and really enjoys wearing the Baroness dresses. This was the key that led the character with a lot of personality. In a way we were inspired by divas like Joan Crawford to Elizabeth Taylor.

Disney spared no expense to create the costumes

Cruella wearing a red outfit with a black jacket

The company decided that as one of the most stylish villains, they would invest enough in the creative development of the costume, as they wanted it to be striking, unique and to cause a sensation. In addition, they had another idea in mind: they wanted to do something innovative and with a social change, that is, that the clothes were made by artisans so that everyone could know their incredible work. In this way, they looked to different social organizations in countries such as Argentina, Brazil and Mexico to join the project and thus promote the inclusion of people in vulnerable situations through trades in the textile industry. In the end, we worked hand in hand with the Mexican company Impacto.

A group of artisan women made the outfits

Indigenous woman from Mexico posing for a photograph

According to its official website, the Impacto company works under a sustainable and innovative development scheme that contributes to the harmony of its native peoples (Lekil Kuxlejal), which captivated and convinced Disney to close the deal.

Since 2012, the company began to strengthen the artisan textile and coffee production sectors in Chiapas. Later, it expanded its social programs to help the economy of indigenous women, as well as to promote their education and health. In addition, they have a special program to boost the potential of vulnerable youth through pedagogical approaches and want them to expand beyond the geographic, social, and economic borders of their community.

Mexican indigenous woman weaving on a cotton loom

Finally, with the film Cruella, they managed to make the work of the artisans go further, as a group was in charge of making some of the blouses, ponchos, accessories, and skirts that were used in the film.

The costume work was complex but one of the best, so it is likely that because of this, Jenny will get a third statuette and the women will get more jobs in the film industry.


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