The chain, which sells items for home improvement, seeks to unify the shopping experience of its physical and digital channels.
The Home Depot will invest 3,300 million pesos to boost its growth in Mexico and strengthen its interconnected retail strategy, with which it seeks that the shopping experience in physical stores and online is the same.
With the ‘new normal’, which led the population to stay at home to avoid COVID-19 infections, some families developed projects to improve their homes. This gave a boost to online shopping and led the chain to receive in one day the same number of orders that arrived in the week in the days before the pandemic.
“The investments that we have been making for several years to improve our capabilities are now paying off. Our online sales business accelerated so much that it achieved results that were planned for 2021, ”said José Rodríguez Garza, president, and CEO of The Home Depot Mexico, in a statement.
The company plans to improve its supply chain to ensure the supply of products as well as their availability. It will also expand its distribution center located in Atitalaquia, Hidalgo to increase storage capacity, as well as the renewal of its technological platform and the mechanization of some activities to achieve operational efficiencies
The expansion plan includes opening at least two more stores and begins with the opening of the Corregidora store, Querétaro, a unit that employs more than 100 people. This is the second branch to have the LEED Certification, for being a sustainable construction.
In 2019, the chain invested 2,395 million pesos to strengthen the integration between its physical stores with digital channels to facilitate purchasing processes, and planned to open between 2 and 4 new branches.