A new study found people may be skeptical of Corona beer because it shares part of its name with the virus making people ill across the world.
5W Public Relations, an independently-owned PR agency, conducted a phone survey of 737 U.S. residents who considered themselves beer drinkers this week.
The survey revealed 38 percent of beer-drinking Americans would not buy Corona under any circumstances now. Among those who said they usually drink Corona, only 4 percent said they would stop drinking Corona. Fourteen percent said they wouldn’t order Corona in a public venue.
Meanwhile, 16 percent of beer-drinking Americans were confused about whether Corona beer is related to the coronavirus. We’ll save you some time: it’s not.
The beer brand, which is the third most popular beer in the United States gets its name from the sun’s corona. But according to 5WPR, the trends data provider SEMrush shows there has been a consistent uptick in searches for “corona beer virus” and “beer coronavirus” over the past few weeks.
“While the brand has claimed that consumers understand there’s no linkage between the virus and the beer company, this is a disaster for the Corona brand,” 5WPR Founder and CEO Ronn Torossian said. “After all, what brand wants to be linked to a virus which is killing people worldwide?”
The beer brand’s purchase intent among American adults has dipped to the lowest in two years, according to data from YouGov.
Makers of Corona report 132,000,000 loss as a result of coronavirus
Brewer Anheuser-Busch InBev has warned over the steepest decline in quarterly profit for at least a decade after coronavirus cost it around £132 million in lost profit.
The world’s biggest brewing giant, which is behind the Corona, Budweiser and Stella Artois brands, forecast first-quarter earnings will tumble by about 10% after the virus outbreak saw demand slump in China as it also coincided with the Chinese New Year, sending its shares 8% lower.
AB InBev estimates the earnings hit across China after seeing around £221 million of lost sales in the first two months of 2020 alone due to coronavirus – also known as Covid-19. The Belgium-based group said: ‘The impact of the Covid-19 virus outbreak on our business continues to evolve.
‘The outbreak has led to a significant decline in demand in China in both on-premise and in-home channels. Additionally, demand during the Chinese New Year was lower than in previous years as it coincided with the beginning of this outbreak.’
Last month Google said that searches for Corona lager had increased by 1,100 percent with people looking for ‘beer virus’ and ‘corona beer virus’.
There is no link between coronavirus and Corona lager.
Searches for coronavirus symptoms increased by 1,050 percent and ‘what is coronavirus?’ and ‘is coronavirus deadly?’ were among the top five questions people were asking.
The Corona maker’s warning comes amid a swathe of company alerts over the impact of coronavirus on demand and supply, with Microsoft also adding to the growing list.
The US tech giant revealed overnight it will miss revenue guidance for its Windows and Surfaces businesses and blamed uncertainty over coronavirus and an impact on its supply chain, while a raft of UK firms also revealed the toll taken on Thursday, including banking giant Standard Chartered.
AB InBev also admitted its 2019 performance was ‘below our expectations’ as net profits slumped to £88 million in the final three months from £353 million a year earlier. Underlying earnings fell 3% over the full-year to £16.3 billion.
Source: business insider, metro.co.uk
The Mazatlan Post