The Riviera Nayarit corridor attracts luxury brands, new investments, and thousands of rooms, with Punta Mita as the engine of growth.
reated in the 1990s as a result of the boost it received from FONATUR (Fondo de Fomento al Turismo), the Riviera Nayarit has been a high-profile and luxury planned destination since its creation.
Consequently, Punta Mita has been in the last 25 years, the axis that promoted this corridor that separates it 14.7 kilometers from Puerto Vallarta.
However, in the last 6 years, it took a new impetus that encouraged the arrival of international brands such as Rosewood, Meliá, Four Seasons, Montage, Pendry, and Ritz Carlton Reserve.
It was between 2019 and 2024 that some residential properties in Punta Mita alone, where 25 developments were created, tripled in value by increasing their value to 3 million dollars.
A determining factor in those who see its evolution and the arrival of new brands is the increase in prices and the departure of projects with a different scale than what was built in Puerto Vallarta, with which it jointly registered a hotel occupancy that was more than 70%.
Like other destinations in Mexico, this one has managed to consolidate a wave that will bring around 2,000 rooms to the corridor, mostly from the luxury segment, by 2030.
Currently, the area that goes from Puerto Vallarta, Nuevo Vallarta, BucerÃas, Punta Mita, BahÃa de Banderas, San Francisco (San Pancho), Rincón De Guayabitos, Sayulita and Monteón, has an offer of 24,644 rooms, 60% of which are located in the luxury niche, according to the Lodging performance highlights report for the third quarter of 2025. generated by the Value & Risk Advisory and Hotels & Hospitality area of the firm JLL Mexico.
Indeed, the region is far from what was reached by Riviera Maya, which operates 71,980 rooms, or Cancun, which has 41,981 rooms of all classes. However, like Los Cabos, this destination stands out for being one of the key poles for luxury hotel investment in México.De according to the Ministry of Tourism, in Nayarit, 18 strategic projects will leave investments of 7,135 million dollars, but also new infrastructure that follows the trends of hospitality by incorporating global brands and the residential component.
As challenges, it is expected that in this destination, the diversification of the offer and air connectivity will be factors that continue to drive its performance in 2026.
In Punta Mita alone, DINE and LCA Capital are currently building the Montaje and Pendry hotels, projects that will leave an investment of more than 10 billion pesos. Together, both will integrate more than 260 rooms and 90 residences by 2027, the date on which the construction is estimated to be completed.
And not only that, among other projects in Vallarta, but the development of vertical residential projects also continues, one of them branded by the Thompson brand, on which RLH Properties is betting.
This inertia is very positive for Mexico, which has managed to attract brands such as Motto by Hilton, Grand Hyatt City Santa Fe, Hilton Garden Inn Polanco in Mexico City, as well as Kimpton Tres RÃos, Rixos Cancun, and The Ritz Carlton Punta Venados in the Cancun-Riviera Maya corridor. local developers and operators, allowing the growth of brands with internationalization potential in different formats.
Source: El Financiero
