The Quintana Roo Tourism Board will launch an emergency campaign to rescue Tulum this Monday, October 27.
Part of the strategy for relaunching Tulum will be a promotional campaign starting next Monday, October 27, which will seek to counteract the image of it being an elitist destination, as it offers hotel and tourism services, reported David Ortiz Mena, president of the hoteliers of the ninth municipality.
Andrés Reynoso, director of the Quintana Roo Tourism Board, reported that part of the strategy will cost $3.2 million and will begin on October 27. It will seek to counteract the image of it being an elitist destination:
“There is already an institutional campaign; that hasn’t stopped at any point, but we are reinforcing it and are now about to launch another campaign that we are calling a relaunch or transformation campaign.”
He asserted that Tulum will recover in the winter with 80% occupancy:
“So, I think it’s a good time to refresh, to change what was wrong.”
Tulum Strikes Back Against Taxi Driver Abuse
For his part, the president of the Tulum hoteliers, David Ortiz Mena, announced that they are pushing for a fare system for urban transportation, as the municipality currently lacks clear rules on charging for transportation:
“We have indeed received a bad image, partly organic, partly not; but they give us an opportunity to improve. For example, regarding transportation, we have a lot to improve. We are trying to get a fare system in place; it’s incredible that we don’t have one.”
He asserted that, while Tulum has always been an “aspirational” destination, with high-priced hotels, they also offer something for tourists with lower purchasing power, so it’s not true that it’s an elitist or unattainable destination.
Federal Government Comes to the Rescue of Tulum
Just this week, Mexican Secretary of Tourism Josefina Rodríguez Zamora conducted a second working tour of Cancún and Tulum, key destinations in the state of Quintana Roo. She held meetings with state and municipal authorities, as well as representatives of the tourism sector, all with the goal of boosting travel and strengthening the promotion of these destinations.
She explained that this strategy is being developed with the participation of more than eleven federal agencies, municipalities, and the state government, with the objectives of:
- Strengthening infrastructure,
- Organizing urban development,
- Protecting natural areas.
The meetings were attended by representatives of hotels, merchants, service providers, restaurateurs, artisans, and tour guides from the archaeological site of Tulum, as well as from the free beaches movement. The basis of these meetings was to listen, discuss, and jointly build solutions for the benefit of Quintana Roo.
Source: SIPSE
