Tulum, one of Mexico’s most iconic beach destinations, is grappling with a severe hotel occupancy crisis, as rising prices across all commercial sectors drive tourists away. According to recent reports, occupancy rates have plummeted to 49.2% in early October 2025—a dramatic drop from the 77.7% recorded earlier this year.
Local businesses, including hotels, restaurants, and transportation services, have seen a sharp decline in customer traffic. Videos circulating on social media show empty streets, closed restaurants, and deserted beaches, painting a stark contrast to the bustling scenes typical of past seasons. Residents and business owners have acknowledged that excessive pricing and poor treatment of national tourists have contributed to the downturn.
Mayor Diego Castañón Trejo has recognized the crisis and announced efforts to collaborate with the hospitality sector to lower rates and improve service standards. The goal is to restore Tulum’s reputation as a welcoming and affordable destination for both domestic and international travelers.
The economic impact is being felt across the board, with many small businesses reporting losses and some forced to close temporarily. Tourism experts warn that without swift action, Tulum risks long-term damage to its brand and appeal.
As the high season approaches, stakeholders are calling for transparent pricing, better regulation, and improved customer service to reverse the trend. The situation serves as a cautionary tale for other tourist hubs facing similar pressures from unchecked commercialization.
@omaralmeidaa Respuesta a @Mix 707 “Parece que los precios y el mal servicio hicieron lo suyo: Tulum hoy está solo. 🌴 ¿Será que la exclusividad se confundió con abuso?” #tulum #tulumsolo #tulumbeach #tulummexico ♬ i was only temporary – my head is empty
With information from Aristegui Noticias
