Starting August 15, 2025, the Mexican government will impose a 33.5% import tax on online purchases from platforms like Shein and Temu, a sharp increase from the previous 19% rate. The new tariff applies to goods shipped via international courier services from countries without free trade agreements with Mexico—most notably China, where both platforms source the majority of their products.
The measure, published by the Secretariat of Finance in the Official Gazette, is part of a broader effort to curb tax evasion, contraband, and unfair competition against domestic industries such as textiles, footwear, and household goods. Authorities claim that many packages previously entered Mexico under-declared or misclassified, allowing sellers to avoid paying full duties.
The tax hike will affect shipments valued under USD 2,500, which make up the bulk of orders from Shein and Temu. For example, a $500 order from China will now incur USD 167.50 in taxes, compared to $95 under the old rate. Orders from T-MEC countries (U.S. and Canada) remain subject to lower rates or exemptions, depending on value and documentation.
While the platforms may absorb some of the cost to maintain competitive pricing, resellers and small entrepreneurs—especially the so-called “nenis” who buy in bulk to resell—are expected to feel the pinch. In response, Shein and Temu have begun integrating Mexican vendors into their marketplaces to reduce logistics costs and avoid tariffs.
The timing of the tax hike coincides with U.S. trade pressure, as the Trump administration prepares to impose new tariffs on Mexican goods. Analysts suggest Mexico’s move may be a strategic gesture to align with Washington’s concerns over Chinese e-commerce dominance.
Consumers are advised to check updated costs before placing international orders.
Source: MVS
