Morena Senator Andrea Chávez has wasted more than 300 thousand pesos of taxpayers’ money on Facebook ads in the last 90 days and has accumulated 2.5 million pesos in 4 years, in an early start to the campaign for Chihuahua 2027.
Andrea Chávez has made headlines with her significant investment in Facebook advertising as she campaigns to become the governor of Chihuahua. Chávez, a controversial member of the Morena party, has reportedly spent 2.5 million pesos on social media ads to boost her visibility and reach potential voters.
Chávez’s campaign strategy focuses heavily on digital platforms, recognizing the power of social media in modern political campaigns. By investing in Facebook advertising, she aims to connect with a broader audience, particularly younger voters who are more active online. Her ads highlight her political achievements, vision for Chihuahua, and commitment to addressing key issues such as security, economic development, and social justice.
The substantial expenditure on Facebook ads has sparked discussions about the role of money in politics and the effectiveness of digital campaigning. While some critics argue that such spending contradicts Morena’s principles of austerity and transparency, Chávez’s supporters believe that leveraging social media is essential for reaching and engaging with constituents in today’s digital age.
Chávez’s campaign has also emphasized grassroots mobilization and community engagement. She has been actively participating in local events, town hall meetings, and community forums to listen to the concerns of Chihuahua’s residents and present her plans for the state’s future. Her approach combines traditional campaigning methods with innovative digital strategies to create a comprehensive and dynamic campaign.
As the gubernatorial race heats up, Chávez’s investment in Facebook advertising is expected to play a crucial role in shaping public perception and influencing voter behavior. The outcome of her campaign will not only determine her political future but also set a precedent for the use of digital media in Mexican politics.
Chávez’s efforts reflect a broader trend of politicians embracing digital tools to enhance their campaigns and connect with voters in more meaningful ways.
Source: Facebook
